In gaming culture, an NPC (non-player character) is often a bit player in the overall story — he or she is there for no reason except to get the main character to their goal. Their backstory is never told.

The NPC Collective includes rappers, producers, designers, educators, students, athletes, and even a WWE superstar amongst the ranks. Since the founding of the collective, NPCC members have generated acclaim nationally and internationally, main-staging major video game conventions such as PAX and MAGfest, touring Europe and Asia, releasing Billboard charting albums, and consistently encouraging more gamers and otaku from urban spaces to participate in Con culture.